Writing on Instagram isn’t the main focus, but a great bio, caption, and comment section can keep users engaged with your content. Here’s five tips to help you succeed when writing on Instagram.
5. A good bio is important
An Instagram bio is a great way to ensure your audience understands who you are. You can tag related accounts, tell your story, and even link to an external site. You only get 150 characters, so make sure to choose your words wisely.
4. Use the Reply feature
Instagram now supports comment threads. This keeps your comment section clean and manageable. By clicking the reply button before you tag another user in your comment, your comment will be nested beneath theirs.
3. Captions need to be concise
Don’t let your caption go above ~150 words. Though Instagram’s caption limit is 2,200 words, filling a users feed with a wall of caption can negatively impact your engagement.
2. Don’t overdo hashtags
Instagram has a limit of 30 hashtags per post, so keep that in mind. Have a rotation of relevant tags that you use. If you use the same tags over and over, you can risk being shadow-banned.
1. Hide your hashtags
Hashtags have always been a great way to get your content seen on Instagram, but oftentimes new users will fill their caption with hashtags. This isn’t appealing to other users and could possibly fill up their feed with irrelevant information. By putting your hashtags into a comment instead, you can keep your caption short while still reaching more people.
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